OMG! My Market Is Gone! Now What?
If you are buying into the “It will take time, but we’ll get back to normal” theory, you should seriously consider spending time on this question, “What if my market is gone?” All of us would love to think once the dust settles, business will return as it was. The truth is, no one knows what comes next and you need to be prepared for the possibility that your client base (read: target market) will look nothing like what it did before the world got COVID19-ed. Where does that process start?
Funny you should ask.
In this Short Attention Span Sales podcast, Bill Farquharson and Kelly Mallozzi give you some brain candy to chew on, questions to ask, and shine a light on a subject few are talking about but many are waking up to find. Give this subject 20 minutes to avoid getting blindsided by reality.