Dana on Marketing Messages: Marketing Ideas Ready to Roll
6) Amplify your Website's product gallery with a series of complex and beautiful pieces you've produced. Have short production notes attached to each image. Have your Web designer make it so that every time a site page is refreshed, a new image is featured. It's quite easy to have images (and such content as testimonials) rotate on a regular basis in this way.
7) Be the bearer of industry news and trends. Customers are most likely not visiting the major printing industry news and content portals daily—like www.piworld.com—the way you and I are. So bring them the news.
Share critical news with them in a monthly or weekly post, which you can e-mail to them. Keep these e-mails short by using links to the news items. Use this opportunity to be in their in-box without selling anything. This will help them associate your firm with bringing them important industry updates.
These seven ideas will help shine a positive light on your company. That's marketing. The goal is to keep this "content channel" active on a regular basis and, more importantly, to provide information that's so interesting, your audience must share it with their own audience. PI
About the Author
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She's as comfortable working in social media as she is in traditional media, and now she's on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference. Although she's exited the event business, she is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com.