Dana on Marketing Messages: Marketing Ideas Ready to Roll
Don't stop there. Share each blog post in an e-mail to customers. Make sure you tell them ahead of time what your plans are—and get them to opt in before you e-mail them your blog. Encourage recipients to share these e-mails.
You should also link to each blog post on Twitter and on your company Facebook (FB) page. If you're on Google Plus, share it here, as well. Add it to your LinkedIn profile.
2) Start (or revitalize) your company Facebook page. Identify an employee who's a natural at Facebook and who's interested in being your FB ambassador. Commit to posting at least two or three times a week. Make your FB posts as visual as possible.
What sorts of things make great FB posts for a printer? Try these ideas on:
- Post updates to major press or other equipment installations, using pictures, of course.
- Post employee news. Did you hire a new sales or service rep?
- Did an employee have a work anniversary?
- Did you celebrate a milestone at work, maybe with a party?
- Did you win an award?
- Did your company participate in a community event?
- Did you produce something innovative or otherwise fantastic?
- Link to articles related to great printing (paper, design, typography, etc.)
3) Ask your sales and service team members to write down the top five problems that they've encountered with customers over the past six months. This information will become fodder for terrific educational content, which can be repurposed over and over again.
Maybe common customer problems have to do with unrealistic expectations, lack of technical knowledge, or painful press OKs or mailing concerns.
Imagine that at the end of this exercise, you have a short list of customer issues that seem to be prevalent. These can be turned into "teaching opportunities." Do the following with them: write blog posts, write customer newsletters, create mini videos, develop Webinars, or develop on-site customer sessions that deal with them one at a time.