Dana on Marketing Messages: Marketing Ideas Ready to Roll
Another idea for making good use of this list would be to write Website content addressing each issue and posting it under "Resources" or your "FAQ" section. (Of course, once you do this, you have more opportunities to post links to the new content on your social media accounts.)
4) Give video marketing a whirl. Avoid taking boring videos of equipment running. Be original.
Here are some ideas for video content for printers:
- Customers interacting with press, sales and/or service staff.
- Employee interviews that let customers and prospects get to know your employees.
- Showcase stunning examples of your work and explain in less than three minutes what it is and how it was manufactured.
- A series of did-you-know videos, covering evergreen topics such as: how to use a loupe; tips for doing a press-side OK; PMS books and how to use them; or specialty finishing techniques.
Once you have some videos to share and you've created a YouTube channel, share links to each one across your social channels. Add the videos to your site. Post links to your Facebook page.
5) Make this the year you improve your Website. It may not need an extreme makeover, but if nothing else, it should be built on a content management system so it can easily be updated.
Add visuals throughout your site, including pictures, graphics and videos. Add video bios on your "Team" page, with particular attention to featuring your department heads. Add how-to videos in your services or resources section. Address those customer issues that came out of the sales and service rep challenge. Use these videos to educate site visitors and, of course, upload to your YouTube channel.
Use videos to simplify concepts, like QR codes, PURLs, or in-line vs. off-line finishing. If a large number of your customers tend to be novices to print, all the more reason for you to produce short how-to videos to get them comfortable with printing.