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Hard times provide their own opportunities—different than those offered during periods of expansion, but opportunities nonetheless.
—Jacques Marchand
About the Author
Jacques Marchand may be phoned at (415) 357-2929. His firm, Marchand Marketing, provides strategic consulting services, research, market planning, segmentation, lead generation, positioning and marketing communications to help companies in the printing industry increase sales. Send e-mail to jmarchand@marchand.com. Information about the firm's work for clients is also available on its Web site, www.marchand.com.
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