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I'm neither an economist nor an operations guy, but here are some other ideas.
All Hail the Cash
Cash is always king. In a deflationary cycle, it becomes the Holy Roman Emperor. As a marketer, I'd look for customers in industries that turn inventory fast and run large cash positions. Retailers, especially supermarkets, are an example. If I were a CFO, I'd hate to have a large debt-to-equity or debt-to-sales ratio during a time when money is increasingly more valuable. I would take dramatic steps to reduce my company's debt. I'd also ask department heads to create a fall-back budget for '99 that projected a 10 percent decrease in sales.
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