Marchand--Don't Let Uncertainty Hinder Planning Processes
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I have no advice to give those in search of market strategies good for more than two years, but less than four or five. Only the obvious: Stay flexible in the short-term, able to accommodate unexpected change.
This is merely another way of saying there is no mid-term. Only a volatile near-term, which looks great at the moment. And only a long-term, whose outlines can be seen in sufficient detail to set a course for your company.
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