Study Finds Majority of Americans Still Prefer Print Media
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What’s Next for Hardcopy?
While a challenging economic climate may have eroded most consumers’ commitment to the environment, with two in three U.S. adults (67 percent) agreeing that they care more about saving money than “being green,” companies’ commitment to the environment remains strong, with only 11 percent of employed adults reporting that their company is now less likely to choose “green” products if it means spending more money. An often-overlooked opportunity for these businesses lies in changing workers’ printing habits. For many small businesses, outsourced printing is a cost-efficient way to be green.
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