Study Finds Majority of Americans Still Prefer Print Media
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NEW YORK—October 26, 2009—According to new research, digital media is no substitute for traditional printed media. A recent survey conducted by Harris Interactive on behalf of Earthtone suggests that most people choose how they consume media based on personal preferences.
Research shows that the majority of U.S. adults think that printed media is easier to read than the digital equivalent. Interestingly, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, suggesting that we make an instinctive association between things we can touch and feel and things that are ‘real’.
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