Study Finds Majority of Americans Still Prefer Print Media
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At the same time, many adults also showed a preference for the immediacy that digital media offers. We value the real time information from around the world, the ability to find the music we love in seconds, and the low cost of web-based communications.
“You can exchange a dozen emails in the time it takes to find a stamp for your snail mail, but a handwritten birthday card in your mailbox somehow means more than an identically worded email in your inbox,” says Nader Alaghband, founder and CEO, Earthtone. “Simply put, we choose new, digital media where it adds value and we opt for traditional media when that’s what’s best for us.”
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