Mailers Fighting for Better Catalog Rates
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WASHINGTON, DC—Even with postal reform on the horizon, the mailing community is still battling to maintain viable rates.
Members of the Direct Marketing Association (DMA) pelted the USPS’ Board of Governors with letters protesting some of the rates recommended by the Postal Regulatory Commission (PRC) for standard flat-shaped mail, rates that could jack up the price of mailing catalogs by as much as 40 percent. DMA membership called on the Governors to resubmit those rates to the PRC for reconsideration, and the board consented.
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