Mailer With Tipped-On Elements: 60-Second Fold of the Week
This oversized mailer from GMAC Financial Services has the goal of converting car owners who are out of warranty to consider trading in their vehicles for a newer model.
The simple carrier opens to reveal a tipped-on exclusive discount certificate, a peel-off Q&A card, and an attached 12-page booklet with a preview of the latest vehicles. The presentation is outstanding, with the ability to see all components at once. It's well worth the look!
How was the Mailer with Tipped-On Elements produced?
Folding Style: 4-Page Standard
Client: GMAC Financial Services
Paper: ~100-lb. Coated Cover
Size: Folded: 10.875" x 6"; Flat: 10.875 x 12"
Printing: Printed 4/4 with Soft Touch UV Coating on Outside, Gloss Varnish on Inside.
Finishing: Score Carrier, Die-cut Certificate and Card, Collate and Paste Booklet, Tip-on Elements, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
