Mail-Friendly Oversized T-Cross: 60-Second Fold of the Week
This week, we're loving an oversized T-Cross folded self-mailer from Volvo. We think it's the perfect splurge/save combination of creative format and mail-friendly proportions.
Trish also has an important question for you this week, so you won't want to miss this week's episode!
How was the Mail-friendly Oversized T-Cross produced?
Folding Style: T-Cross Mailer Variation
Client: Volvo Cars
Size: Flat: 20x11˝/Folded 10x5.5˝
Paper: ~80-lb. Coated Cover
Finishing: Die cut/score, machine fold, tab
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.