Machinable Self-Mailer with Double the Fun: 60-Second Fold of the Week
This week's featured format packs a punch with dimension, interaction, and machinability all-in-one! There are TWO engagement strategies at play in this one-piece design — a pop-up element, and a peel-and-reveal panel.
How was the Machinable Self-Mailer with Double the Fun produced?
Folding Style: Dimensional Self-Mailer
CAD and Print Production: SeaChange / Minneapolis, Minn.
Client and Design: Leah Janz, Metro Transit
Size: Folded 5x7˝/Flat: 23.25x7˝
Paper: 100-lb. Flo Dull Cover
Printing: Offset printed, 5000 qty
Finishing: Machine Diecut/Score, Fold, Glue
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.