Lyon College Uses Cross-media to Drive New Applications - PODi Case Study
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The follow-up mailer continued the iPad theme but also contained several variable fields and images based on the student’s interests.
Reasons for Success
This campaign won a PODi Best Practices Award, Direct Marketing category. The campaign had several elements that contributed to its success:
- A desirable offer.
- Engaging creative including attention gaining personalization.
- Messages and images that were relevant to the student.
- Channels for engaging the prospective student including a Personalized URL and augmented reality experience.
Source PODi
PODi is a global, member-supported not-for-profit organization. The PODi library consists of over 500 digital printing and marketing case studies from around the world.
© 2013, W. Caslon & Company. All rights reserved.
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