Lyon College Uses Cross-media to Drive New Applications - PODi Case Study
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Target Audience and Messaging
The target audience for this campaign was current high school seniors who scored a 24 or above on the ACT. Students in the database reside in many states, including Arkansas, Texas, Missouri, Tennessee, Oklahoma and others.
The message in all the touch points was crafted to highlight the key differentiators of Lyon College including a small student to faculty ratio, close proximity to the Ozark Mountains and numerous outdoor activities, availability of financial aid and recognition from publications such as U.S. News & World Report and Princeton Review.
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