Lyon College Uses Cross-media to Drive New Applications - PODi Case Study
The admissions department at Lyon College, a liberal arts college located in Batesville, AR, decided to implement a cross-media campaign geared toward their target market of high school seniors. Pictured here is the outside of the mailer, with the student's name, and an Augmented Reality trigger.
Personalized landing page of campaign.
Reminder e-mail of the campaign.
The creative for the direct mail piece emphasized the iPad offer and interactivity of the campaign. The front of the initial postcard was designed to look like an iPad screen. First name personalization and a Personalized URL were featured on both the front and the back.
A Personalized URL was also featured on the back of the piece.
The inside of the mailer featured the prospect's name, engaging messages about Lyon College in "text" format, major of interest and preferred activity.