LEGISLATIVE ISSUES — CAN A LAME DUCK FLY?
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Erik Cagle
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As Cooper points out, future rate increases, when married to the CPI, provide cost certainty for mailers when planning future campaigns. This is critical for a magazine industry struggling to retain advertising dollars, especially since postage costs outweigh printing costs.
Another perk tied into reform is the retooling of the process for filing rate increases, currently a 10-month process that is litigation-intensive.
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Erik Cagle
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