Layered Tri-fold Brochure with Elastic Binding: 60-Second Fold of the Week
If you've ever thought that nothing exciting could be done with a tri-fold, then this episode will blow your mind! Designed by Firebelly Design of Chicago for client The Type Directors Club, this extraordinary concept is filled with textures, layers, and (of course!) great typography.
Beautifully executed by J.S. McCarthy Printers of Augusta, Maine, this week's solution is the total package.
How was the Layered Tri-fold Brochure with Elastic Binding produced?
Folding Style: Tri-Fold
Design: Firebelly Design / Chicago
Print Production: J.S. McCarthy Printers / Augusta, Maine
Client: The Type Directors Club / NYC
Size: Folded: (Carrier) 6.5" x 9.5"; Flat: 19.375" x 9.5"; inserts are various sizes
Paper: Mohawk Keaykolour Vellum: Pure White 111# Cover, Pastel Pink 80# Text, Chili Pepper 80# Text, Lichen 80# Text
Finishing: Die-cut/score carrier, trim and fold inserts, hand assemble, elastic bind and fold to finish.
Printing: Printed Offset. Cover printed 2/0 (double hit of white ink), all other pieces printed 2/2 black plus spot custom red. 2,500 qty.
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
