Canon Solution America's Océ ColorWave 500 Repositioning Strategy a Tremendous Success
MELVILLE, N.Y. — April 19, 2016 — Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., recently took actions to make large-format color printing accessible to a much broader market segment by both repositioning its award-winning Océ ColorWave 500 system and expanding its supported media and application range. This action enables firms that in the past may have considered printing large-format color documents to be too expensive or too specialized access to a highly versatile print device that is within their budgets.
With sales results now in for the first quarter, the Large-Format Solutions division has seen a dramatic rise in year-over-year results. "Considering that the Océ ColorWave 500 system was launched just a little over a year ago and was already selling well, the results have exceeded even our own aggressive projections," comments Sal Sheikh, VP of marketing, Large-Format Solutions, Canon Solutions America. "I am proud to say this is one of the hottest selling productive large-format color printers in the market today!"
The Océ ColorWave 500 system is ideal for workgroups looking for a cost-effective walk-up system, as well as for central operations needing higher productivity for generating large-format CAD, GIS and color graphics applications. Using eco-friendly Océ Crystal Point imaging technology facilitates waterfast prints. In addition, the Océ ColorWave 500 system has a wide range of media options including bond, film, waterfast Tyvek, polypropylene, satin fabric and wet strength paper to name a few, so multiple departments such as the design and marketing teams can fully utilize the device.
The Océ ColorWave 500 is also useful in decentralized corporate environments due to its compact size, very low ozone emissions and very low heat and noise output levels.
“By any measure, the repositioning has been extremely successful,” explains Sheikh. “Enabling an entirely new segment of the market access to this extremely competitive mid-volume device with both monochrome and color large-format print, scan and copy capabilities, means more customers than ever before will be able to take advantage of the productivity of the Océ ColorWave 500 system and print more technical documents in color.”
About Canon Solutions America
Canon Solutions America provides industry leading enterprise, production and large-format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency and control costs through high volume, continuous feed, digital and traditional printing and document management solutions. A wholly owned subsidiary of Canon U.S.A., Canon Solutions America is headquartered in Melville, N.Y., and has sales and service locations across the United States.
Source: Canon Solutions America.