Landa Digital Printing Brings Nanography to the Mainstream

Ten years after Landa Digital Printing (Booth N2533) first unveiled Nanographic printing technology, it now boasts a global install base, which is steadily growing. In a press conference at PRINTING United Expo yesterday, company founder Benny Landa explained that the company’s mission is to become the leader in bringing digital print into mainstream printing and packaging, meaning short, medium, and long runs at the highest quality, in B1 format.

“In today’s digital era, everything changes at internet speeds,” Landa said. “We live in an on-line, on-demand world. Products need to be tailored or personalized to meet the needs of today’s consumers.”

Representatives from four Landa installation sites in North America took the stage to share why they invested in Landa Nanographic printing and the impact it has had on their businesses.

Garry Gunter, president of Mitchell Press in Burnaby, BC, told his company’s story of becoming the first Landa installation site in Canada with the addition of a Landa S10P. Gunter explained that in addition to the strong partnership he has developed with Landa Digital Printing, the B1 format that the press provides is advantageous in Mitchell Press’ digital strategy.

At Quantum Group in Morton Grove, IL, the Landa S10P allows the company to produce all the components of the envelopes and kits it produces, along with packaging when needed. CEO Cheryl Kahanec explained that the addition of the Nanographic press will allow for on-demand production, saving costs to both the company and its customers.

On the packaging side, John Simpson, GM of Southern Champion Tray, shared his insights into his company’s decision to bring a Landa S10 Nanographic press to its Mansfield, TX, folding carton facility. He explained that Southern Champion Tray works with many mid-level CPG companies, and for them to be more effective in retail environments, personalized and regionalized packaging can be highly beneficial.

With his investment in a second Landa Nanographic press, Paul Hudson, owner and CEO of Hudson Printing in Salt Lake City, said he is surprised when he gets asked if he views the investment as a risk.

“I get surprised when people look at this as a risky thing,” Hudson said. “I don’t perceive it that way at all. We’ve had a sense for where the industry is going and where the industry will find value in print in the future.”