Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool
“The highly relevant variable data direct mail campaigns enabled by DARWIN Authoring Tool are a natural fit for Personalized URLs and landing pages,” said Carolyn Valiquette, Executive Vice President of MindFireInc. “Once you get the audience’s attention by speaking directly to them in the printed piece, it’s even more important to continue that personal conversation online, especially since so many people prefer to respond online these days. The combination of DARWIN Software and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase the effectiveness and ROI of all direct mail campaigns.”
The tight integration between MINDFIRE LOOK WHO’S CLICKING Software and KODAK DARWIN Software enables users to create cross media campaigns. DARWIN Software automates the process of the PURLs acquisition by using LWC’s API. It communicates the job’s database to LOOK WHO’S CLICKING Software server, gets back the PURLs and stores them with the original customer data, adding PURLs to the printed job (within DARWIN Software) like any other VI element.
With LOOK WHO’S CLICKING Software, the personalization capabilities of the DARWIN VI Authoring Tool extend beyond printing to Personalized URLs and customized web pages that help convert more direct mail recipients into qualified leads that generate sales. By complementing the VDP capability of DARWIN Software with LOOK WHO’S CLICKING Software, users of the DARWIN Tool can create personalized direct mail, leading recipients to respond to their unique, personalized VIP Landing page and providing the respondent with a more relevant online experience.
President of Graphics West, Jere Ames-Johnson confirms, “With these two powerful tools, DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software, we are seeing better results. We did not need to change anything in our workflow and the programs run very smoothly together, increasing our time to market and providing a valuable end-to-end solution for our clients.” A web-based Campaign Dashboard provides users of the DARWIN VI Authoring Tool with real-time results and analytics. These multi-channel campaigns generate higher response rates and convert more direct mail recipients into qualified prospects and valued customers.