Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns to Kodak Darwin Authoring Tool

The combination of KODAK DARWIN VI Authoring Tool and LOOK WHO’S CLICKING Software offers a powerful multi-channel solution to increase effectiveness and direct mail ROI

CHICAGO—Sept. 9—MindFireInc, the industry leader in linking off-line marketing channels with the Internet, announces an agreement with the Print On-Demand Solutions (PODS) Group, an independent unit of Kodak’s Graphic Communications Group. The goal of the partnership is to combine the power of personalized direct mail campaigns with Personalized URLs and landing pages for better conversion of prospects, detailed response profiling, and in-depth tracking of campaign results.

LOOK WHO’S CLICKING Software, MindFireInc’s flagship product, is a robust web-based software program that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages, as well as automated follow-up email, lead distribution and real-time reporting. LOOK WHO’S CLICKING Software tracks the response and all online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate sales person via email, and generating powerful real-time reports that provide immediate insight into the effectiveness of the campaign.

“LOOK WHO’S CLICKING Software is sophisticated, comprehensive software that provides an excellent solution for users of the DARWIN Software who want to execute cross-media campaigns,” said Gershon Alon, Director, On-Demand Applications, PODS Group. “It complements the direct mail capabilities of the DARWIN Application by covering all the online interaction with potential customers. And it’s fully scaleable to fit any campaign length and budget.”

The DARWIN VI Authoring Tool is a professional Variable Data Printing (VDP) application that enables the creation of full-color personalized prints that are completely customizable for each recipient. The power of DARWIN VI Authoring Tool lies in its easy-to-use workflow and automated features, enabling users to produce complex 1:1 marketing campaigns quickly, efficiently and economically. Any element can be dynamic – text, images, colors, charts, barcodes and even entire layouts.