KBA Introduces Web-based Demonstration and Training Program
A hit with customers
“The new programs are very popular with our customers,” says Bill Silber, KBA sales manager. “Nearly all those who’ve used it had full schedules making it difficult for them to travel, especially with the time consideration for airplane flights, ground transportation, and a day out of the office. This is a unique, positive solution for both KBA and its customers.”
“Webinars” disseminate information
KBA is also using its new program to offer webinars—a type of conferencing over the Internet—to customers to quickly disseminate new information on their systems. “We can teach a printer’s entire sales force and give them a live demonstration on a specific part of the press or update them on new features,” says Travis. “Within 30 to 45 minutes, we can teach a printer new capabilities or show them how to use a particular function.”
Recently, KBA held a webcam demo for a customer interested in the Genius who could not make it to KBA for a demonstration. The webcam program was shown to two company decision makers at their plant. KBA staff took turns describing the press and its features, answering all the questions the men had. Press samples printed during the demonstration were in the mail within an hour for overnight delivery.
“The customer told us that this type of webcam demonstration is the future,” recalls Silber. “They still want to see how the process works and see their samples printed, but they are busy and in different locations. Many are performing additional jobs due to the economic climate, so they are very time-strapped. Everyone praises KBA for offering a solution that allows them to get involved with their press decision making yet allows them to hold down costs and expenses. Our participants in the webcam demonstration called it ‘impressive’ and felt very positive about their experience.”