James Dunn Q&A -- Leading Into the Future
PI: Bernhard Schreier, Heidelberg CEO, announced at Drupa that he expects the print media industry to continue to rebound noticeably on a worldwide basis. What are your predictions for the overall state-of-the-industry of the U.S. graphic arts market for the next 12 months?
Dunn: Heidelberg supports the research of the NAPL, which indicates that the U.S. market has stopped declining and that it expects print growth of roughly 4 percent for 2004. Our hope, of course, is that we can help printers continue to find new revenue streams and reap greater profits from those small jobs they once turned down in the 1990s.
PI: Many press manufacturers have been chastised for installing new machines at printing companies with overly generous financing arrangements and, in some cases, helping to put new competitors in business against their existing customers. Do you think this hurts the industry overall by contributing to overcapacity and by helping to drive down pricing levels among printers?
Dunn: The answer is absolutely. It is irresponsible for manufacturers to misrepresent themselves to their customers and not consider the effect their actions may have on the broader industry. That's why Heidelberg, as the leader in the industry, leads by example and always puts its customers first.
PI: Since your background is mostly in finance, will you be making any further cost-saving initiatives within the Heidelberg USA organization in the near future?
Dunn: Like our customers, we always have to become more efficient. Whether that means being smarter about how we make the best equipment in the industry or rooting out waste within our supply chain, Heidelberg will always make business decisions that are right for our company and our customers.