IWCO Unveils Automated Marketing

CHANHASSEN, MN—IWCO Direct is introducing AMP, its automated marketing program platform. AMP was developed to meet the growing demand for specialized direct mail programs such as trigger mailings and response management services.

AMP is designed to help marketers extend their relationships with clients. It focuses on relevant and timely communications, including trigger mail, event marketing and loyalty programs. It complements IWCO Direct’s high-volume direct mail acquisition platform while leveraging scale and postage optimization.