Ingenious Self-Pocketed Accordion Format: 60-Second Fold of the Week
We're in love with this week's format for so many reasons—it's a clever and engaging "one-piece wonder," it was incredibly successful as a fundraiser, and its purpose is to save a beautiful and endangered species of bear.
From our friends at Immij in Victoria, Australia, for their client, Taronga Zoo Sydney, this brilliant format is everything a fundraising mail campaign aspires to be. Trish will take it apart to show you how it works – you'll be amazed!
How was the Ingenious Self-Pocketed Accordion Format produced?
Folding Style: Accordion with Self Pocket
Print Production: Immij / Victoria, Australia
Client: Taronga Zoo Sydney
Size: Folded: 8.5x4.375˝, Flat: 8.5x30.125˝
Paper: 128 gsm Sovereign Silk
Printing: Printed four-color process. 1,500 qty. and 17,000 qty.
Finishing: Diecut/Score, Accordion Fold, Plow Fold and Glue.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.