InfoTrends Studies Printers’ Cross-Media Evolution and Vendors’ Role
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• Be an active participant in your customers’ success - Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes. Investing in the success of your customers is a winning scenario for all parties.
Cross continued, “Vendors have a lot to gain in providing fuel for the evolution. Our study shows that PSPs offering cross-media marketing services report a 13.7 percent increase in digital print volumes. Software providers can also get in the game and gain share via offerings that support companies looking to make the transition, or those hoping to further expand or improve efficiencies.”
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