InfoTrends Studies Printers’ Cross-Media Evolution and Vendors’ Role
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In InfoTrends recently released study—entitled “The Evolution of the Cross-Media Marketing Service Provider”—its research confirms that PSPs are seeking assistance from vendors in several areas, including self-promotion, marketing and sales, business development services, pricing strategies and tactics, and technical training. Furthermore, offering cloud-based services can help more firms get established in the market while also assisting those that have already made the shift to cross-media.
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