InfoTrends Studies Printers’ Cross-Media Evolution and Vendors’ Role
• Educate—There is a strong need for education across the board. Vendors must provide educational programs and tools for customers at various levels aimed at the business and operational sides of an organization.
• Consider the cloud—PSPs and in-plants are seeking easy entry into cross-media, and cloud services offer an expedient and cost-effective way for them to offer these services.
• Be an active participant in your customers’ success - Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes. Investing in the success of your customers is a winning scenario for all parties.
Cross continued, “Vendors have a lot to gain in providing fuel for the evolution. Our study shows that PSPs offering cross-media marketing services report a 13.7 percent increase in digital print volumes. Software providers can also get in the game and gain share via offerings that support companies looking to make the transition, or those hoping to further expand or improve efficiencies.”
“The Evolution of the Cross-Media Marketing Service Provider” is available immediately for purchase. For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 781 616 2100 ext. 111 or e-mail email@example.com.