Industry Issues -- Can Costs Be Passed On?
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Though while the Northeast and Midwest may feel the brunt of energy costs this winter, the West Coast has its own unique challenges, according to Gerry Michael, president of GA Michael & Co., an accounting and consulting firm based in Seattle.
Like Cooper, Michael feels it will be a tall task to pass rising fuel costs onto customers, and printers will be pressed to devise creative ways to coordinate deliveries. Fuel surcharges, in the end, could backfire and jeopardize future business, he notes.
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