ImageSet Digital Achieves Continued Double-digit Growth with HP Indigo Press Expansion
Selling on value versus cost with HP
ImageSet managers say they like to spoil their customers by offering them the advantages of the company’s six-color HP Indigo digital presses. ImageSet Digital’s first six-color HP Indigo press 5000 has become the firm’s workhorse for short-run digital printing jobs, personalized variable-data, direct-mail and web-to-print solutions. The firm’s HP Indigo press s2000 provides a competitive advantage in ImageSet’s local market area with its ability to print on plastics, synthetics and other specialty media. Both the six-color HP Indigo press s2000 and 5000 models produce offset-quality, on-demand variable-data work utilizing a range of color capabilities the firm could not find on competing digital press equipment.
- Companies:
- Hewlett-Packard