ImageSet Digital Achieves Continued Double-digit Growth with HP Indigo Press Expansion
“I believe the HP Indigo presses open doors that some other competing technologies might not,” said Debbi Briggs, who founded ImageSet Digital in 1985 and serves as president. “Clients like getting the proof on actual stock and the quick turn-around, and we found the HP Indigo technology to be superior to the other digital presses. The HP Indigo technology enables us to sell on value versus cost per page.”
ImageSet’s 38 experienced employees provide digital graphics services throughout the United States for a list of clients that includes graphic designers, ad agencies, corporate marketing departments, major retailers and other printing firms. The work they have done for these clients has racked up honors for the company such as being named one of the fastest-growing woman-owned businesses by Houston’s Women’s Business Enterprise Alliance, and a spot on The Houston 100 – a list of the fastest-growing privately owned companies.
ImageSet Digital’s success follows its employees’ commitment to clients and its HP technology investments. One recent project presents the full value of ImageSet’s digital press offerings – a two-year printing contract for which one of the firm’s HP Indigo press 5000s has already printed 850,000 personalized seasonal note cards.
The cards were printed for the Children’s Art Project at the University of Texas M.D. Anderson Cancer Center, which raises funds to benefit cancer patients and their families. Cards printed for the project feature young cancer patients’ artwork. Previously, this job had been produced by another company on offset equipment, with millions of shells produced and later overprinted. Children’s Art Project managers sought a digital on-demand solution for a simpler and streamlined workflow. Because of this emphasis on efficiency, ImageSet Digital won the printing contract for the personalized portion of the project, and was able to decrease turnaround times from 2-3 weeks to 2-3 days.