Hybrid Roll Fold Mailer with Accordion Section: 60-Second Fold of the Week
This week we have a super-smart design for a folded self-mailer (FSM). From Rolland Enterprises, this self-promotional piece modifies a traditional 4-panel roll fold by adding a surprise asymmetrical accordion section on the interior.
The section creates a focal point and lots of creative opportunities for imagery, call-outs and color breaks. We think you'll love this creative little tweak to a classic brochure format!
How was the Hybrid Roll Fold Mailer with Accordion Section produced?
Folding Style: Roll Fold/Accordion Fold Hybrid
Client: Rolland Enterprises
Paper: Rolland Enviro Print 80-lb. Text
Size: Flat, 29" x 9," Folded 9" x 6"
Finishing: Score, Fold, Tab
Budget Rating: Low - Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.