HudsonYards Launches Advanced Ad Portal Service for Publishers
NEW YORK—April 28, 2008 — HudsonYards, a leading provider of pre-media services for graphic arts production, has launched a new, advanced web-based ad portal service that significantly speeds the start-to-finish ad submission process with improved automation of delivery, pre-flighting and acceptance of ad materials to publishers.
Hearst Magazines is the first publisher to use HudsonYards’ portal technology. Branding its HudsonYards portal as the “Hearst Magazine Ad Gateway”, the publisher has now enabled advertisers and agencies to submit ads through the new portal, accessed through http://ads.hearst.com, for all of its 17 monthly publications.
“Our portal service is a HudsonYards-developed technology that is a major extension of our highly successful Publishers Management Tools (PMT) which has been fully operational for three years now,” says Diane Romano, president and chief operating officer of HudsonYards. “Our new portal service enables publishers to further automate their ad submission procedures, and establish a faster, smoother workflow with strong management control at every stage of the entire ad placement process.”
“We are very pleased with the rapid adoption of the Hearst Ad Gateway by the advertising community,” says Laura Reid, Vice President of Production at Hearst Magazines. “Our advertisers are finding the Gateway very easy to use and our own production staff is very pleased with the process improvements the portal has created. The PMT System gives us lots of control and oversight of the entire ad trafficking process and makes for a very streamlined, easy-to-manage workflow.”
Michele Unger, SVP, Director of Content Operations at Grey New York notes, “The Hearst Magazine Ad Gateway is a great new delivery tool for us. It provides an agency-friendly, end-to-end process that not only is extremely fast, but also ensures the full accuracy of the ad materials we submit for all their publications.”
Neil O’Callaghan, executive vice president of technology and operations of HudsonYards, observes, “Our portals are fully web-based, don’t require plug-ins or program downloads, are extremely simple to use, and provide our PMT Advantage as a valuable back-end option. Perhaps most important,” he adds, “they were developed and are backed by HudsonYards’ unique perspective and proven expertise based on our long working relationships with industry leaders like Hearst, and other major publishers, advertisers and agencies.”