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NEW YORK—April 28, 2008 — HudsonYards, a leading provider of pre-media services for graphic arts production, has launched a new, advanced web-based ad portal service that significantly speeds the start-to-finish ad submission process with improved automation of delivery, pre-flighting and acceptance of ad materials to publishers. Hearst Magazines is the first publisher to use HudsonYards’ portal technology. Branding its HudsonYards portal as the “Hearst Magazine Ad Gateway”, the publisher has now enabled advertisers and agencies to submit ads through the new portal, accessed through http://ads.hearst.com, for all of its 17 monthly publications. “Our portal service is a HudsonYards-developed technology that is a major

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