HP Reports Accelerated Adoption of Indigo and PageWide Presses
HP Indigo 18K Digital Press
Eighteen months after drupa 2024, HP is reporting record momentum across its HP Indigo and HP PageWide global install base, driven by the company’s continued delivery on its Non-Stop Digital Print vision and the growing number of customers advancing with it toward industrial-scale digital production. Installations, production volumes and automation metrics have all surpassed expectations, reflecting a market moving decisively toward shorter runs, rapid turnarounds and higher operational intelligence.
“drupa 2024 reset expectations for what digital can deliver. The surge in customer investment since then reflects a clear belief in a high-productivity, AI-enabled, end-to-end digital future and the production gains we’re seeing today confirm that belief is paying off,” said Haim Levit, SVP and Division President, HP Industrial Print. "Since the flagship tradeshow, customers have rapidly expanded their adoption of HP Indigo LEP/LEPx HP PageWide and high-performance inkjet platforms, supported by AI-driven workflow tools that improve productivity, quality stability and operational reliability. Together, these technologies are advancing HP’s vision for a fully digital production ecosystem and shaping the Future of Work in industrial print.”
The high-speed digital label and commercial print sectors continue to evolve rapidly, driven by demand for shorter runs, smarter production and measurable sustainability gains. “Our 2025 IDC MarketScape is evident of this and within this landscape1, HP continues to play a defining role. Its LEP and LEPx technologies, together with one of the largest cloud-connected installed bases in the industry, provide converters with the productivity and consistency required in high-speed digital environments. The HP Indigo V12, reaching speeds up to 117.5 m/min, is a clear example of how HP is pushing digital performance boundaries. Coupled with the breadth of HP’s PrintOS automation ecosystem, customers gain the data visibility and workflow intelligence needed to reduce waste and maximise uptime. These capabilities are materially influencing how print providers modernise their operations and capture new business opportunities" said Tim Greene, Research Director, IDC.
Cimpress: Scaling Global Production at Unprecedented Speed
Cimpress has added sixteen HP Indigo presses since drupa — including ten HP Indigo 120Ks — strengthening output across Vistaprint Windsor, Pixartprinting, IPI and Vistaprint Venlo. The group has now surpassed three million impressions, with European sites maintaining S4/S5 OEE above sixty percent and Pixartprinting USA reaching LS Mark Champion status at one hundred and eighty percent. HP continues to support Cimpress with reliability and performance programmes as volumes increase. “The HP Indigo 120K has changed the pace and predictability of our production. We’re seeing greater stability, faster turnaround and a unified operational cadence, exactly what our business needs at scale,” said Robert Keane, Founder and CEO, Cimpress.
HP believes that smarter, more connected print production empowers print service providers and converters to deliver higher-value work while running more resilient, profitable businesses. HP’s vision for the Future of Work was made tangible at drupa 2024, where customer investment in HP Indigo and HP PageWide platforms, alongside HP PrintOS, demonstrated clear confidence in AI-enabled, end-to-end digital production. HP’s customer deals were not about hardware alone, they reflected a shift toward autonomous workflows, data-led decision making, and nonstop operations that reduce manual friction and address labour and cost pressures. Building on this momentum, HP will continue to advance intelligent automation, software, services, and press innovation, with the objective to shape a future of work where print production is simpler to run, easier to scale, and more fulfilling.
RRD Advances Its Multi-Segment Digital Evolution with HP
An additional example is RRD, which signed a major strategic collaboration agreement with HP at drupa and has since accelerated its digital roadmap across multiple geographies. As part of this plan, RRD has installed several HP PageWide inkjet and HP Indigo presses — including the new HP PageWide T4250 HDR — to meet growing demand and drive greater cost efficiency across its direct mail, labels, packaging and commercial print segments. The HP PageWide T4250 HDR brings breakthrough productivity, offset quality and versatile application capability, with its high-definition recirculating nozzle architecture and efficient drying technology supporting high-volume, data-driven production with reduced waste and energy use.
Friedmann Print: Automation-led Growth Through HP Technology
HP Industrial print technology enables customers to deliver offset-grade quality with digital speed, while AI-powered capabilities across HP Indigo, HP PageWide and HP's Integrated software platform, PrintOS increase shift-to-shift consistency, reduce manual intervention and enhance fleet performance. HP’s platforms support diversification into new applications, helping businesses scale efficiently and capture new revenue.
These advancements are supported by continued HP investment in intelligent automation, AI-enhanced workflows, next-generation supplies and a “nonstop production” model that redefines operational predictability.
Demonstrating the impact of HP’s software-led automation, Friedmann Print has built a fully connected, on-demand production floor powered by HP Indigo 15K digital presses and HP Site Flow, enabling up to 10,000 unique orders per day across personalized products ranging from calendars and cards to premium trading cards. Through automated batching, tracking and production transparency, HP Site Flow supports peak periods of more than 150,000 shipments per month and delivers 25–30% paper savings. It also underpins advanced applications such as randomized, high-precision sequencing for specialty cards, ensuring exact rarity control at scale without compromising speed or quality. The past 18 months signal a definitive industry transition where digital is no longer the future of print, rather the operating standard by which printers and converters compete and scale.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
