How Two Companies Killed Print and Paid for It
Print is dead, they say. It’s all about the internet now, they snicker. Really?
You’d have a difficult time explaining that to Nordstrom and J. Jill, both of whom blamed a shift away from print for the multi-million dollar Q1 losses.
In this new feature, Bill Farquharson and Kelly Mallozzi’s Short Attention Span Podcast interview Mindfire’s Dave Rosendahl. Give it a listen here and then subscribe.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
