Harte-Hanks Introduces Multichannel Marketing Assessment Service
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According to Harte-Hanks, Momentium: Multichannel Insight is designed to provide each client with specific benefits, among them:
• Identification of key marketing pain points, felt by companies, compared with those of the participating client,
• Discovery of proven, real-world strategies that are used by best-in-class companies to measure the effectiveness of all marketing activities, as well as to justify continued investment,
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