Harte-Hanks Introduces Multichannel Marketing Assessment Service
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"Each brand has its own path across the multichannel continuum," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "Collectively, these experiences offer a blueprint that can help create a tailored roadmap to stronger ROI (return on investment). We developed Momentium specifically to meet a market need for greater understanding of insight-driven multichannel marketing and to help companies figure how best to engage their customers across channels."
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