Harte-Hanks Introduces Multichannel Marketing Assessment Service
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SAN ANTONIO, TX—Oct 07, 2010—To help marketers understand their multichannel marketing prowess in relation to best-in-class companies and their peers, Harte-Hanks, Inc., a global insight-driven, multichannel direct and digital marketing company, has launched Momentium: Multichannel Insight, a strategic assessment tool and process that measures a company's current practices for customer engagement across communications channels and "scores" them—comparing these practices to those companies seen to be "best-in-class" as well as an average score for medium and large-sized companies.
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