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Step Three--Owners have to spend four hours each day figuring out who the salespeople will call on the next day. The buyers will get the idea that you want their business.
Now this thing is spreading like a wind-driven forest fire, feeding on itself and, yes, we will lose some of your crummy competitors who didn't read this column. You can damn sure make 10 calls per day to end this economic tragedy, and it ain't gonna get better until you make it better.
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