Graphic Systems Group Acquires Leading Packaging Design Agency Applebrandsource
NEW YORK CITY—August 29, 2007—Graphic Systems Group, America’s leading production agency today announced they have acquired applebrandsource, a global strategic branding and package design consultancy firm in New York City. According to the agreement, GSG will merge applebrandsource’s services, personnel, and client base with their own, strengthening the company’s overall base of offerings. The management team and the creative staff will continue to operate under the applebrandsource moniker in Union Square. For more information about applebrandsource, go to www.applebrandsource.com. For more information on GSG, go to www.gsgnyc.com.
Founded in 1986 by current President and Chief Creative Director Barry Seelig, applebrandsource provides personalized marketing and package design services to corporations in the food and beverage, healthcare and over-the-counter, and beauty aids and household goods industries. It has successfully translated design objectives into increased product sales and relevant brand positioning for over 20 years. In addition to package design and branding, the firm also offers brand research, portfolio brand strategy, brand architecture, structural packaging, production management, and interactive communication development services. applebrandsource has positively impacted the positioning strengths of such notable commercial products as Rolaids, Hershey’s Bits, Listerine, Tostitos, Denorex, Philips DuraMax, Theraflu, Smartfood and countless others. And, Seelig and the firm have garnered many of the industry’s top honors including Andy, Clio, Desi, and Package Design Council awards for excellence.
“As a production agency, we offer a wide range of design and production services including graphic design, digital photography, image retouching, page-layout, digital printing and database management,” noted Ken Madsen, President at GSG. “The opportunity to add the skill set, experience, and creative energy of applebrandsource onto our team was irresistible. They will only enhance our efforts and reach into the packaging community. And our sophisticated production team will enable us to offer their clients an expanded menu of professional services.”