GRAPH EXPO® Gives Creative Pros and Marketers Big Ideas for Profitable Print and Personalized Communications
GRAPH EXPO will offer nearly 70 educational seminars and sessions led by industry experts, specifically to give graphic designers and production pros practical tips and insights on subjects ranging from Taming Fonts in OSX, Analyzing Workflow Hiccups and Maximizing Postage Discounts, to understanding soft proofing and color management and designing for digital. Others will help marketing services personnel better understand key aspects of digital printing such as Digital Asset Management (DAM) and Variable Data Printing (VDP), explore Web-to-Print Solutions, and identify hot applications for digital printing.
On Tuesday, September 11, Customer & Marketing Communications Day at GRAPH EXPO will feature live demonstrations of technologies that combine direct marketing with transactional mail allowing visitors to see and hear how to create and produce powerful bills, statements, direct mail postcards and customer communications that can shift printing from cost center to profit center.
The new Print Buyers Conference at GRAPH EXPO is a dynamic full day conference designed especially for print customers - print buyers, marketers and creatives. This lively and interactive conference will include a panel of print specifiers from different industries as well as three industry pros who’ve worked as - or with - print buyers for years. Attendees will learn about today’s new world of print, including how to spot progressive printers, how to find the right printer, the vital role print plays in cross-media promotion, and how to create “can’t miss” communications campaigns.
Complete information and registration are available online at: www.graphexpo.com.
About Graphic Arts Show Company (GASC)
GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies® (NPES®), and the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF). GASC is located at 1899 Preston White Drive, Reston, VA 20191 USA, telephone: 703/264-7200, fax: 703/620-9187, e-mail: firstname.lastname@example.org.