Global Printing: Creating the Right Mix
"Like most companies during that time, there was some cost- cutting...there's no question about that. We were like everyone else in that regard," he emphasizes. "But, we attribute our growth to our strategy-led business model that continues to attract plenty of organic growth. Our Global Thinking unit has helped us expand and deepen our customer relationships. We have also been able to map our approach on to acquisition targets, as well as to attract new recruits with great relationships of their own."
Four years later, Kowal adds, Global Thinking has become a platform that is fully capable of standing on its own. "But, as an integrated company," he points out, "Global Printing and Global Thinking can do so much more than a typical creative agency or printing company because its expertise spans interactive marketing, as well as print."
Budington reports that the company as a whole has experienced its fastest growth rate ever, reporting double-digit growth during the span of the recession with only one flat year. In the past seven years, Global Printing's annual sales have grown from $4 million to $16 million.
"It is remarkable how the company started and how successful it has become," Dreo remarks. He recalls the time when Global was just a small print shop housing an assortment of old duplicators with rubber bands holding the parts together.
"This was the era before electrostatic duplicating, so all jobs had to be printed on-press," he adds. "We recognized at that time that short-run overnight printing, coupled with a relatively small capital equipment requirement, was a great business plan and worked this business model successfully for many years. As printing moved more into color, we continued this model with color printing and also with electrostatic digital printing."
Today, Global Printing's pressroom has expanded in size and features five Heidelbergs—a two-color Speedmaster 74; a five-color Speedmaster 74 perfector; a six-color Speedmaster 74 perfector with coater; a two-color Quickmaster; and a two-color Printmaster GTO. On the digital end, it operates two Kodak Digimaster 9110 digital printers, as well as a six-color HP Indigo 5500 with IndiChrome technology.