Global Printing: Creating the Right Mix
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"This was the era before electrostatic duplicating, so all jobs had to be printed on-press," he adds. "We recognized at that time that short-run overnight printing, coupled with a relatively small capital equipment requirement, was a great business plan and worked this business model successfully for many years. As printing moved more into color, we continued this model with color printing and also with electrostatic digital printing."
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- Companies:
- Eastman Kodak
- Heidelberg
- Hewlett-Packard
E
Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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