Ghent Workgroup Opens Worldwide Survey on Cross Media
• General questions, to uncover respondents' current involvement in cross-media
• Receiving, creating, interoperability and sending mixed media jobs
• Flow
• File formats: XML, ePub, PDF
• Metadata and validation
"Cross-media publishing has taken off with the recent proliferation of mobile devices," says Bart Van Looy, the ICT DTP Publishing Project Leader at Sanoma Media who serves as co-Chairman of the GWG Cross Media subcommittee, and is the author of the Survey. "It's essential that we get input from the industry's key stakeholders so that the GWG can help solve some of the problems creatives and publishers are encountering with cross media."
The survey covers general questions; and asks about receiving, creating and sending mixed-media jobs, specific workflow issues, and file formats used today and, potentially, tomorrow.
"The GWG and its members have an outstanding track-record and the right user base to help streamline and standardize tough processes in publishing workflows," says Van Looy. "We hope to do the same for cross media, based in part on the results of this survey."