Ghent Workgroup Opens Worldwide Survey on Cross Media
The Workgroup expects to release findings in Q1 2012.
Cross Media Survey Toolkit for Enhanced Distribution
If individuals have access to relevant organizations that have employees or other associates who can participate in the Survey, the Ghent Workgroup encourages use of its Marketing/Social Media Toolkit to "spread the word" with ease. Contact smith@helenesmith.com to obtain the link to supporting materials.
About the Cross Media Subcommittee
The rise in use of mobile computing/communications/reading devices has simultaneously increased requirements for content and effective/efficient production and delivery.
The GWG Cross Media Subcommittee has been established to review the use of technology to determine if new specifications/standards, best practices, and/or use of other formats (XML, PDF, ePub) are needed to guarantee quality and accuracy control of cross media files as they proceed through creation, processing, exchange and output workflows in these environments.
About the Ghent Workgroup
The Ghent Workgroup, formed in June 2002, is an international assembly of industry associations and suppliers from across Europe and the United States. The Ghent Workgroup's objective is to establish and disseminate process specifications for best practices in graphic arts workflows.
Source: GWG.