Get Your Dieting and Sales Tips --DeWese
Forty eight hours later, Matt came to me and reported, "Granddad, we haven't caught any bees. The traps are empty."
I went to the outdoor trash can and retrieved the trap instructions that I hadn't bothered to read for my extermination training. There it was: Step three. I was supposed to pour a cup full of sugar-enhanced apple juice laced with raw meat in the trap. I prepared this concoction and about three hours later Matt reported excitedly that the traps were full of pesky bees, hornets and wasps.
Now, I know that 99 percent of you readers get this analogy, so excuse me while I explain it to the world's worst print salesperson, Marvelle Stump, and a few of the dummies he hangs with.
You see, you may be beautiful and well spoken. But if you don't have any sales training and a compelling reason for people to buy from you, you ain't gonna have any customers. If all you do is hang out in the office looking pretty, fail to train yourself on basic selling skills, and try to develop some personal and competitive advantages, then you will have an empty trap, er, I mean an empty bag full of customers. Clients won't come and stay just because you're lookin' good.
I'm sorry. Even though I have this new young body, I still have an old man brain and we tend be more philosophical.
Off the Links
Finally, I wrote about my retirement from golf many years ago in my February column. This column caused many of you to write, e-mail and call. One letter stood out. It was from Roy Matthews at Monarch Printers in Charlotte, NC.
Roy writes, "Mr. DeWese: According to your article in the February Printing Impressions, you have had some trouble with the game of golf. Having lost a bunch of balls and then borrowed and lost a bunch more, all in the same round, you need help. Not so much help in playing, but help in overcoming the bad relations you're bound to have suffered from wasting so many of your friends' golf balls.