Frenemies: Tablets, E-Readers, Mobile –Michelson
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Similarly, as InfoTrends analyst Bryan Yeager reveals in “Integrating Mobile Into Print” on page 24, mobile phone technologies give printed products new interactivity. Mobile barcodes like QR codes and Microsoft tags, mobile messaging, and even Augmented Reality, integrate very well with print to bridge the gap between the physical and digital worlds. Used wisely within printed products—in conjunction with sound campaign strategy and analytics—they answer marketers’ desire for the interactivity and measurability that electronic media provides.
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